And the main event in the history of the Nike logo happened in 1995. Designers used white on a black background. In a few more years, the font and symbol slightly stretched out. The logo has undergone only minor revisions. The inscription Nike was placed above the image, and its font became more restrained and symmetrical. After 7 years, the logo was finalized: the Swoosh changed its bend a little, was slightly blurred and turned black. Initially, the wing shape had a black outline and internal transparency, and the name Nike was written over the smooth handwritten lettering. It has remained almost unchanged for decades with some minor modifications. Simple and concise Swoosh has proven to be one of the most persistent logos in history. Next step forward for symbol – Logo evolutionĭespite the fact that shoes with this logo went on sale almost immediately after its creation, the symbol officially became a trademark only in 1995. Nike is one of the few companies where the logo has its own, unique name that is not associated with anything else. At the same time, the wing shape was designed to stimulate athletes to action, and achievements, like the slogan “Just do it” that appeared later. It is a symbol of eternal and continuous movement. The Swoosh, which is now known to the whole world, transmits sound at high speed (like the whistle of the wind). However, the company was founded to produce sneakers, which means that the goal was to link the logo with speed and energy. Shareholders initially interpreted the logo as a ribbon. Nike symbolized the victory in ancient Greece and patronized the athletes. According to Carolyn Davidson herself, the line depicts the goddess Nike wing, who gave the brand a name. The newly appeared symbol was interpreted differently. So, the first Nike swoosh Logo was created by Carolyn Davidson in 1971. No one ever really knows how things are going to turn out. Remembering this story, company fans often joke that freelancers should not be afraid of low-paying orders. The exact shares amount is still unknown, but today it exceeds one million dollars. The Nike logo designer received a precious ring with the Swoosh as a reward, as well as 500 company shares, it was a huge, albeit belated, award. The founder of the Nike company could not even think about that, over the years, he will get a tattoo with a symbol that really put him on the map. Carolyn Davidson was paid only 35 dollars for her work. Phil Knight was dismissive of that logo he said that isn’t what he dreams about. One way or another, but the shareholders chose this particular sign as a logo. And as a result, the Swoosh was invented. According to legend, the designer angrily drew a line on a piece of paper, being dissatisfied with her work ideas. The wing shape was not the first Davidson idea. Phil wanted her to create a company logo and gave the demands for the logo: dynamism, good visual perception on shoes and difference from other well-known brands. He looked to her for help from time to time, when he just started a business, and in 1971 he assigned a more important mission to the student. Knight met with designer Carolyn Davidson (the future creator of the legendary logo) when he studied at Portland University. Her image was one of the reference points for creating a logo. The name Nike came to Knight’s colleague Jeff Johnson, who saw Greek goddess Nike in a dream. The birth of the Swoosh – Nike Logo History However, Phil needed a more concise name to establish a new company, as well as a memorable logo. The growing social trend for a healthy lifestyle served as an additional argument in favor of this opportunity. The good profits and positive feedback raised the issue of their own production. At first, Knight advertised shoes to familiar sportsmen, but soon the wave of interest in his products began to grow. The entrepreneur did not think too much about this name. At that time, his business was called Blue Ribbon Sports. ![]() Phil Knight went to Japan in 1962 and made an agreement with a local firm, and a year later he sold the first batch in his home country. ![]() His idea was to supply cheap Japanese sneakers to the United States, and it would be available to a wide audience. He was interested in the industry of this country while studying at the university. Knight was seriously looking for alternatives and he turned his attention to Japan without hesitation. The place on the market was occupied by expensive foreign brands like Adidas, or cheap and uncomfortable shoes. At that time, the affordable sports shoe shortage was an important problem for him and for other people. He improved his skills and was interested in new sports products.
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